Continuing along the lines of the post I did a month or so back about TiNA, I thought I'd bring to light a video I shot for the creative agency 'Headjam' for the 2015 version of this event. If you aren't, quite up to speed on the 'This is Not Art' Festival here is a bit of background info:
This is Not Art (TiNA) celebrates Newcastle as a first rate creative city.
Now in its 19th year, the festival has become an integral part of Newcastle’s arts calendar as young people from around the country converge on the city over the October long weekend to share ideas, meet like-minded creative and potential collaborators, and test work in a safe and supportive environment.
TiNA is produced by Octapod, one of NSW's leading regional arts and cultural organisations in partnership with longstanding co-presenters National Young Writers' Festival (NYWF), Crack Theatre Festival and Critical Animals. With a focus on engaging with the local community, activating multiple venues across the CBD and blurring the boundaries between writing, performance, visual arts and critical thinking, TiNA 2016 offered an array of workshops, panels, installations, performances and special events for those interested in exploring experimental and thought provoking contemporary arts.
My friends over at 'Headjam' essentially did all the branding for the festival including print media, online, the app, video and it was my job to be across the festival for the entire long weekend attending and documenting various parts of the festival, especially highlighting attendees interacting with these points of branding whether it be the festival guides, the app, a-frames, merchandise etc. So check out the video, most of the content that isn't animation or cg was shot by yours truely.