Xerocon Sydney 2014 / by Stephen Roberts

I recently attended Xerocon 2014 - Sydney. Yes, Xero is that software you have on your computer that makes accounting and bookwork that much much easier.

A quick Iphone snap of the location shoot

I was there as a Camera Operator working for my good friends at GMRX Media. A Newcastle based Production Company/Advertising agency (see them at www.gmrxmedia.com). Whilst Xero has their own media crew, the extravagance of the event (biggest Xerocon yet and held in the dome over two days at Sydney Showground) meant they needed additional manpower to cover the event.    

Still frame from a shot from my camera during an interview with Chris Ridd

Here is the video from which the still to the right comes from. The work we did mostly consisted of vendor interviews and coverage of them in action on the floor at their Xero-add on stall, and talks with some of the higher-ups from Xero.




Xerocon 2014 - Sydney Wrap Video

Xerocon Australia 2014 is done and dusted – and what a huge success it was! 1300 people and 83 exhibitors attended the accounting conference in Sydney to get the latest news from the world of cloud accounting. Xero Australia Managing Director Chris Ridd was thrilled with the event, commenting on how important the current changes in the industry are. Another speaker at Xerocon included Consumer Psychologist Adam Ferrier, who thinks Xero is one of the brands that’s “doing everything right.” Check out this Xerocon Australia 2014 wrap up video to hear from these guys and more.